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Lures

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Regular price $19.99
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The Sumo Shrimp has a presence that demands attention! Designed to target trophy sized fish with its lifelike shrimp shape and patterns, this extra meaty offering is designed to be slow rolled thro...
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Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sink...
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Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sink...
Regular price $12.99
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Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sink...
Regular price $12.99
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Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher si...
Regular price $139.99
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Bonze WeaponA proven allrounder in the Bonze range, the Weapon combines a keel-weighted insert with detailed, hand-poured urethane heads featuring stunning two-tone glitter backs. Built for 8/0–9/0...
Regular price $199.99
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Bonze Weapon XThe Bonze Weapon X is a big-game upgrade of the original Weapon, now with a larger profile, keel-weighted insert, and hand-painted urethane head for maximum realism and tracking stabi...
Regular price $99.99
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Bonze ICE - Additional UV BlastOur Bonze signature range includes Bonze’s additional 'ICE' UV Blast — a custom UV-reactive additive that enhances visibility and contrast beneath the surface, exclus...
Regular price $99.99
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Bonze ICE - Additional UV BlastOur Bonze signature range includes Bonze’s additional 'ICE' UV Blast — a custom UV-reactive additive that enhances visibility and contrast beneath the surface, exclus...
Regular price $99.99
Sale price $99.99
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Bonze ICE - Additional UV BlastOur Bonze signature range includes Bonze’s additional 'ICE' UV Blast — a custom UV-reactive additive that enhances visibility and contrast beneath the surface, exclus...
Regular price $99.99
Sale price $99.99
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Bonze ICE - Additional UV BlastOur Bonze signature range includes Bonze’s additional 'ICE' UV Blast — a custom UV-reactive additive that enhances visibility and contrast beneath the surface, exclus...
Regular price $109.99
Sale price $109.99
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Bonze ICE - Additional UV BlastOur Bonze signature range includes Bonze’s additional 'ICE' UV Blast — a custom UV-reactive additive that enhances visibility and contrast beneath the surface, exclus...
Regular price $24.99
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A refined evolution of the proven 02 jig, now with an added appeal blade for extra flash and vibration. Deadly across a wide range of species, this 80mm, 40g sinking metal is ready to fish straight...
Regular price $23.99
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A refined evolution of the proven 02 jig, now with an added appeal blade for extra flash and vibration. Deadly across a wide range of species, this 80mm, 40g sinking metal is ready to fish straight...
Regular price $22.99
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A compact update to the proven 02 jig, now fitted with an appeal blade for added flash and vibration. Versatile and effective across a wide range of species, this 72mm, 30g sinking metal comes full...
Regular price $49.99
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The ALIVE BAIT 85 F is a floating model that has been added to the ALIVE BAIT 85 series lineup. As a top water bait, it draws targets to the surface with pauses, twitches and quick pulls, and its c...
Regular price $49.99
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The ALIVE BAIT 65 SP is a 3-linked lipless jointed minnow with a body size of 65mm (excluding the tail) and a suspending design that attracts targets with a natural movement. It naturally lures fis...
Regular price $49.99
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The ALIVE BAIT 85 SP is a 3-linked lipless jointed minnow with a body size of 85mm (excluding the tail) and a suspending design that attracts targets with a natural movement. It naturally lures fis...
Regular price $34.99
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The Little Jack Zeigos is an incredibly realistic looking vibe. If you are looking for hard body lures that look like the bait your target fish eat then this is it. Featuring a hard body with soft ...
Regular price $32.99
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The Little Jack Zeigos is an incredibly realistic looking vibe. If you are looking for hard body lures that look like the bait your target fish eat then this is it. Featuring a hard body with soft ...
Regular price $30.99
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The Little Jack Zeigos is an incredibly realistic looking vibe. If you are looking for hard body lures that look like the bait your target fish eat then this is it. Featuring a hard body with soft ...
Regular price $14.99
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The Little Jack Metal Adict Asymmetry micro jigs have an irresistible action due to their curved body. Added to this Little Jack's legendary lifelike finishes and high quality assist hook these lur...
Regular price $33.95
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*Rigging not included (for display/instruction purposes only) Made in Australia from 100% recycled HDPE plastic and without the use of lead, the Ledge Sweeper 170 (LS170) offers the same easy-to-us...
Regular price $29.99
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*Rigging not included (for display/instruction purposes only) The Bottle Rocket 195H takes everything great about the original and steps it up with more weight for greater castability. Made from 10...
Regular price $19.95
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*Rigging not included (for display/instruction purposes only) The Bottle Rocket 110 may be the smallest in the family, but it’s built tough and packed with performance. Crafted from 100% recycled H...
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During summer cicadas swarm and their sweet song heralds the start of surface fishing. The Atomic Cicada has been designed to mimic a stricken cicada that has fallen into the water. Under a slow re...
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The Crank 38 Mid is a staple for serious lure fishermen chasing bream, bass and most estuary species. It burst onto the scene several years ago and now everyone wants a piece of the action. Many ha...
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The Pop 50 casts like a bullet and is designed as a subtle popper. The downfacing cup encourages a subtle bloop when used with a traditional popper retrieve. Alternatively this design can also deli...
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For fish that like it deep.  The Joker is the vertical expert made to drop accurately in deep water. Four UV crackle colors attract predators from afar and rigged ready to fish Available in 4 diffe...
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Catch Double Trouble is the radical new ‘TWO IN ONE’ lure for predators mid-water to bottom. Why the name Double Trouble? Well it’s by design a two-in-one lure!Tie on the ‘conventional’ end for mec...
Regular price $139.50
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Since the first 8" Little Dingo hit the water in April 2004 the Dingo range of JB Lures have rewritten the record books, Heaviest Gamefish in Australian Waters 5 times, Heaviest Gamefish on any lin...
Regular price $109.50
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Since the first 8" Little Dingo hit the water in April 2004 the Dingo range of JB Lures have rewritten the record books, Heaviest Gamefish in Australian Waters 5 times, Heaviest Gamefish on any lin...