Collection:

Lures

839 products
Regular price $149.99
Sale price $149.99
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Reticle A bullet style lure. Capable of running at higher speeds if necessary. Send it long and out of site with confidence. The perfect stinger lure behind a spreader bar. The Hypertensi...
Regular price $149.99
Sale price $149.99
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Hellraiser The longest of the plunger heads. Extremely reliable in all conditions. Get it on the long rigger or out back on the shot gun. The Hypertension Difference Designed to increase hook-up ...
Regular price $149.99
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Relentless The all rounder, capable of running in almost any position, in any condition. The perfect profile for trailing a teaser bird. The Hypertension Difference Designed to increase hook-up ...
Regular price $149.99
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Reaper Designed for short positions. Large cupped face displaces maximum water for aggressive head action and large bubble trails. Smaller profiles run great behind daisy chains. The Hypertension ...
Regular price $119.00
Sale price $119.00
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Reticle A bullet style lure. Capable of running at higher speeds if necessary. Send it long and out of site with confidence. The perfect stinger lure behind a spreader bar.
Regular price $129.00
Sale price $129.00
Regular price
Unit price
per 
Reticle A bullet style lure. Capable of running at higher speeds if necessary. Send it long and out of site with confidence. The perfect stinger lure behind a spreader bar. The Hypertension Diffe...
Regular price $129.00
Sale price $129.00
Regular price
Unit price
per 
Hellraiser The longest of the plunger heads. Extremely reliable in all conditions. Get it on the long rigger or out back on the shot gun. The Hypertension Difference Designed to increase hook-up...
Regular price $119.00
Sale price $119.00
Regular price
Unit price
per 
Relentless The all rounder, capable of running in almost any position, in any condition. The perfect profile for trailing a teaser bird. Trolling Speeds 6-12 kn Target Species: Marlin, Tuna,...
Regular price $129.00
Sale price $129.00
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Relentless The all rounder, capable of running in almost any position, in any condition. The perfect profile for trailing a teaser bird. The Hypertension Difference Designed to increase hook-up s...
Regular price $129.00
Sale price $129.00
Regular price
Unit price
per 
Reaper Designed for short positions. Large cupped face displaces maximum water for aggressive head action and large bubble trails. Smaller profiles run great behind daisy chains. The Hypertension...
Regular price $79.00
Sale price $79.00
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Relentless The all rounder, capable of running in almost any position, in any condition. The perfect profile for trailing a teaser bird. Recommended spares: 7" control sleeves 7" Hyper-Insert (R...
Regular price $89.00
Sale price $89.00
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Relentless The all rounder, capable of running in almost any position, in any condition. The perfect profile for trailing a teaser bird The Hypertension Difference Designed to increase hook-up s...
Regular price $89.00
Sale price $89.00
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Reaper Designed for short positions. Large cupped face displaces maximum water for aggressive head action and large bubble trails. Smaller profiles run great behind daisy chains. The Hypertension...
Regular price from $27.99
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75mm - 14g 95mm - 22g This product was developed with a clear concept: to strongly trigger a squid’s predatory instinct through S-shaped and S-slide actions that mimic the frantic escape of a baitf...
Regular price $11.99
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Quantity: 12 Per Pack The Crappie Shindo 2.2 is a compact, jointed baitfish imitator designed for crappie, panfish, and ultra-finesse applications. Its slim minnow profile closely matches young sha...
Regular price $12.99
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Quantity: 6 Per Pack The Party Paddle 4.3 Coastal Series is a saltwater swimbait built for aggressive inshore predators while maintaining the swimming action needed for consistent bites. Its compac...
Regular price $12.99
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Quantity: 5 Per Pack Match the forage and keep your presentation dialed in with the Divine Swimbait Series. Available in five sizes from 2.7 to 5.3 inches, this versatile paddle-tail lineup covers ...
Regular price $13.99
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The TIDELINE SHRIMP 3.5” is a versatile, lifelike shrimp imitation that comes pre-rigged, weighted and ready to fish straight from the pack. Its balanced internal weight creates a natural sink and ...
Regular price $12.99
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The TIDELINE SHRIMP 3.5” is a versatile, lifelike shrimp imitation that comes pre-rigged, weighted and ready to fish straight from the pack. Its balanced internal weight creates a natural sink and ...
Regular price $10.99
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The TIDELINE SHRIMP 2.6” is a compact, lifelike shrimp imitation that comes pre-rigged, weighted and ready to fish straight from the pack. Its balanced internal weight creates a natural sink and sw...
Regular price $59.99
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The Draw brings proven glide bait action to coastal fisheries with a wide, stable S-pattern that closely matches the movement of mullet, croaker, and other common inshore forage. Its realistic prof...
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Regular price $17.99
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The Shindo is a jointed soft-plastic baitfish imitator designed to produce lifelike movement across everything from forward-facing sonar applications to traditional casting presentations. Its paten...
Regular price $12.99
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The Buffalo Jr. packs the proven Flash Fall action of the original Buffalo Jig into a compact micro-jig built for shallow water and light tackle. Its centre-weighted design creates a slow, flashin...
Regular price $12.49
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The Buffalo Jr. packs the proven Flash Fall action of the original Buffalo Jig into a compact micro-jig built for shallow water and light tackle. Its centre-weighted design creates a slow, flashin...
Regular price $11.99
Sale price $11.99
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The Buffalo Jr. packs the proven Flash Fall action of the original Buffalo Jig into a compact micro-jig built for shallow water and light tackle. Its centre-weighted design creates a slow, flashin...
Regular price $11.49
Sale price $11.49
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The Buffalo Jr. packs the proven Flash Fall action of the original Buffalo Jig into a compact micro-jig built for shallow water and light tackle. Its centre-weighted design creates a slow, flashin...
Regular price $10.99
Sale price $10.99
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The Buffalo Jr. packs the proven Flash Fall action of the original Buffalo Jig into a compact micro-jig built for shallow water and light tackle. Its centre-weighted design creates a slow, flashin...
Regular price $18.99
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Small profile. Maximum vibration. More bites. The VERTREX MAX 50 brings the proven maximum vibration of the VERTREX MAX into a compact finesse profile. Its lifelike action sinks level and straight,...
Regular price $12.99
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The Wingman 5.25" is the ultimate upsized finesse jerkshad for targeting big, pressured fish that need a subtle yet commanding presentation. Designed with a customizable split tail, disruptor fin a...
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The Wingman 4.5" takes the proven finesse formula of the smaller model and scales it for bigger fish, deeper water and more aggressive retrieves while keeping all the subtle triggers that make pres...
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The Wingman 3.75" is your go-to finesse jerkshad for when fish shut down but still follow. Designed to trigger bites with the subtlest movements, it features a customizable split tail wing, tail ti...
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The Wingman 2.5" packs the proven Wingman action into an ultra-finesse profile built to imitate tiny baitfish. Designed for pressured fish, light tackle and tough bites, it responds to the smallest...