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Elevate your fishing game today.
Elevate your fishing game today.
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Elevate your fishing game today.
Elevate your fishing game today.
  • Elevate your fishing game today.

Just Landed! New products / pricing
Regular price $24.99
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The Atom is a highly responsive and versatile surface popper capable of producing everything from explosive pops to subtle, finessed ‘gloops.’ It is very effective for chasing a wide range of speci...
Regular price $25.99
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Type | Surface PopperSize | 75mmDepth | SurfaceWeight | 12.5g±Hooks | BKK 6066-4X #6The Atom is a highly responsive and versatile surface popper that can produce everything from explosive pops to s...
Regular price $99.99
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When conditions require a sinking stickbait, or you want to get your lure down deep fast, the Bravo is the perfect choice. This hearty lure will go where others can’t to get the job done.
Regular price $119.99
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When conditions require a sinking stickbait, or you want to get your lure down deep fast, the Bravo is the perfect choice. This hearty lure will go where others can’t to get the job done.
Regular price $99.99
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Type | Floating StickbaitSize | 150mmWeight | 45g±Colour | Acid This is the original Malosi floating stickbait design, featuring the signature cut mouth and minimal weighting. It is extremely e...
Regular price $119.99
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Type | Floating StickbaitSize | 180mmWeight | 70g±Colour | Acid This is the original Malosi floating stickbait design, featuring the signature cut mouth and minimal weighting. It is extremely e...
Regular price $129.99
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This is the original Malosi floating stickbait design, featuring the signature cut mouth and minimal weighting. It is extremely easy to use with an in-built action and can be retrieved in many diff...
Regular price $119.99
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This large floating minnow is the sub-surface specialist, very easy to use and perfect for targeting big fish close to the surface when top water conditions aren’t ideal.
Regular price $23.99
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Type | Walking PencilSize | 65mmDepth | SurfaceWeight | 4.6g±Hooks | BKK 6066-3X #12The Echo has an exaggerated walk the dog swim action that is both irresistible to fish and extremely easy to use....
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Type | Walking PencilSize | 80mmDepth | SurfaceWeight | 8g±Hooks | BKK 6066-3X #10The Echo has an exaggerated walk the dog swim action that is both irresistible to fish and extremely easy to use. E...
Regular price $29.99
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UPF 50+ Sun Protection Breathable & Quick Dry Fabric Laser Cut Ventilation One Size Fits All Designed for comfort and supreme protection from the elements. Lightweight, breathable, qu...
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Type | Shallow MinnowSize | 65mmDepth | Less than 1mWeight | 5g±Hooks | BKK 6066-3X #12The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range dif...
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Type | Shallow MinnowSize | 80mmDepth | Less than 1mWeight | 7.6g±Hooks | BKK 6066-3X #10The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range d...
Regular price $29.99
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One Size Fits All UPF50+ Sun Protect
Regular price $69.99
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Type | Long-cast SinkingSize | 105mmWeight | 35g±Color | Calypso Don't be fooled by its size, this fearless little stickbait was designed for heavy fishing first and foremost. Whether its casting...
Regular price $74.99
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Don’t be fooled by its size, this fearless little stickbait was designed for heavy fishing first and foremost. Whether its casting at schools of large pelagics feeding on bait fish from a distance ...
Regular price $64.99
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Don’t be fooled by its size, this fearless little stickbait was designed for heavy fishing first and foremost. Whether its casting at schools of large pelagics feeding on bait fish from a distance ...
Regular price $119.99
Sale price $119.99
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The Talo is a long casting diving popper that produces some serious smoke! Bring it to life with a light pop and soft sweep for a long dense bubble trail and a tight wobbling swimming action thats ...
Regular price $119.99
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Type | Surface PopperSize | 180mmWeight | 100g±Colour | Necro The Tyrant is a long casting surface popper with huge impact relative to its size and weight. With an asymmetrical design and low cen...
Regular price $129.99
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The erratic slashing action of this long casting rear weighted floating stickbait has proved absolutely irresistible to big predators. A large finesse lure originally designed for XL GT, the Vader ...
Regular price $139.99
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The erratic slashing action of this long casting rear weighted floating stickbait has proved absolutely irresistible to big predators. A large finesse lure originally designed for XL GT, the Vader ...
Regular price from $13.99
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Quantity: 5pcs per pack 0.23ounces Everything you love about our 5" baits, in a 3" size: Hand poured 1 at a time for realistic color blends. High-end pigments and realistic color profiles. Tight t...
Regular price from $16.99
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Quantity: 3pcs per pack The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find @1.06 ounces. 3 pack. Most swimbaits offered in this size have a thi...
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Quantity: 3pcs per pack Back in 2021, we challenged the popular opinion regarding "what is a swimbait". We sought out a lure effective in both salt and fresh water; a swimbait that could be fished ...
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Quantity: 3pcs per pack Ultra-realistic mullet imitator. This bait can skip, wake, dart, spook, and jump on demand! This topwater/sub-surface fluke-style bait is like no other bait out there. Creat...
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Quantity: 2pcs per pack 1.75 ounces Sweep it, Jig it, Bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode!
Regular price from $12.99
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Rigging: This product is suited to Soft Plastics with a length of 3" We spared no expense to deliver the highest-grade jig head on the market."Elephants Eat Peanuts"Finally, there's a small jig hea...
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Quantity: 2pcs per packRigging: This product is suited to Soft Plastics with a length of 5" NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" c...
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Quantity: 2pcs per packRigging: This product is suited to Soft Plastics with a length of 5" and 8" Look no further than the NLBN 4x Tuna Super-Duty Jig Heads if you're searching for the strongest j...
Regular price $24.99
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Yes, This is the Box you've all been asking for! New NLBN jig head boxes! 2 different size foam inserts to perfectly fit our 3' & 5" - 8" jig heads! Organize your jig heads and baits to best su...
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Soft plastic repair glue! Save all your torn baits and repair like new. Usually after a night of fishing, we'll have a handful of baits to repair. We like to allow them to air dry overnight and app...
Regular price $28.99
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Based on the Egi-jya's "Slow Dart" and "Long Time Slow Fall" actions that are effective against large squid, the larger body increases its appeal. In addition, the exquisite balance design eliminat...
Regular price from $21.99
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Excellent, all-purpose nylon shock leader Extra strong for bringing in record-breaking game fish Optimal stiffness does not interfere with lure action Available in a wide range of pound (lb) sizes...
12% Off
Regular price $74.99
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Regular price $84.99
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VARIVAS 8 – Multi Color Edition VARIVAS’s new and improved standard braided line A versatile, smooth casting, densely woven, premium, 8-strand PE braided fishing line. High density line Strong, ...
Regular price from $19.99
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All purpose 100% Fluorocarbon shock leader in a wide range of sizes Low-stretch & ultra sensitive for superior lure control Parallel-rolled, 30-meter spool Convenient, colored spool band inclu...
Regular price $4.99
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Sizes available: 150lb through to 400lb A rustproof and corrosion-resistant split ring for saltwater use. Apart from its excellent durability, its design is a straight type, which has the most stre...
Regular price from $11.99
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Avani Ocean Works Assist Leader SMP High abrasion resistance and shock strength Ideal for making your own assist hooks, the Varivas Avani Ocean Works Assist Leader is designed for high abrasion res...
Regular price $19.99
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Weight: 20gLength: 72mmType: Sinking VibratingHooks: BKK Fusion of metal jig and plate. By joining a plate to a metal jig that can be used in a wide range of situations, you can use it with a feeli...
Regular price $20.99
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Weight: 30gLength: 79mmType: Sinking VibratingHooks: BKK Fusion of metal jig and plate. By joining a plate to a metal jig that can be used in a wide range of situations, you can use it with a feeli...
Regular price $21.99
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Weight: 40gLength: 91mmType: Sinking VibratingHooks: BKK Fusion of metal jig and plate. By joining a plate to a metal jig that can be used in a wide range of situations, you can use it with a feeli...
Regular price $24.99
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Epic range of squid/egi jigs from Gan Craft to match the hatch and the conditions!
Regular price $24.99
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Epic range of squid/egi jigs from Gan Craft to match the hatch and the conditions!
Regular price $24.99
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Epic range of squid/egi jigs from Gan Craft to match the hatch and the conditions!
Regular price $11.99
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8pcs per pack The Bait Breath Rockin Crab 2" was designed by GLADIATOR primarily for targeting Bream in Australian waters. The lure has proven to be hugely successful and has been in the tackle bag...
Regular price $13.49
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10pcs per pack Downsized Version of the SL Remix, now available with a stabilizer and a crustacean-like silhouette that appears to the eye! The size is highly praised by bank rock anglers, and the ...
Regular price $13.49
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9pcs per packLength: 2.6" The Bait Breath Virtual Craw has proven top be a winner on Bream, Bass, Whiting, Flathead as well as many freshwater species. It is used extensively in the fresh to mimic ...
Regular price $12.99
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8pcs The Bait Breath Fish Curly 2.5" has proven a winner on Bream, Bass, Whiting, Flathead and even Trout! The lure has an incredible action and should be in any serious anglers tackle bag. Made in...

🌶 Hot Products 🌶

Regular price $23.50
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We're excited to offer Irukandji's latest soft bait, a hyper-realistic prawn imitation, available in four different sizes (100mm, 130mm, 165mm and 200mm) which has been designed with versatility in...
Regular price from $37.95
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The Atomic Tackle mesh Box is the ultimate compact carrier for all things fishing. Made of durable UV resistant material, the box measures 18 x 28cm. Perfect for lures, leader and tools, the box ca...
Regular price $14.95
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These innovative weedless lures have a segmented tail held together by Kevlar mesh to give them their excellent strength and life-like action.Available in a range of different colours and sizes, th...
Regular price $18.50
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Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box. Using BKK Viper41 4x Trebles, and BKK HD split...
Regular price $69.99
Sale price $69.99
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Type | Long-cast SinkingSize | 105mmWeight | 35g±Color | Calypso Don't be fooled by its size, this fearless little stickbait was designed for heavy fishing first and foremost. Whether its casting...
Regular price $29.99
Sale price $29.99
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*Each Hangover comes with a 1/0 BKK treble hook. Sink Rate: Slow Sink (2.5oz) - 1.05 seconds per foot  "The Hangover," developed by swimbait specialist Ben Milliken, is the culmination o...
Regular price $15.99
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Length: 5"3 pieces per pack The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and unive...
Regular price $14.50
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Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box. Using BKK Viper41 4x Trebles, and BKK HD split...
Regular price $99.99
Sale price $99.99
Regular price
Unit price
per 
Type | Floating StickbaitSize | 150mmWeight | 45g±Colour | Acid This is the original Malosi floating stickbait design, featuring the signature cut mouth and minimal weighting. It is extremely e...
Regular price $11.99
Sale price $11.99
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6pcs per pack The ADUSTA Penta Shad has been extensively tested in Australian waters and has  caught Bream, Bass, Yellowbelly, Flathead, Aussie Salmon and Mulloway. The amazing action of the lure i...
Regular price $119.99
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Type | Surface PopperSize | 180mmWeight | 100g±Colour | Necro The Tyrant is a long casting surface popper with huge impact relative to its size and weight. With an asymmetrical design and low cen...
Regular price from $24.99
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JDM (Japanese Domestic Model) Length: 60mmWeight: 12.7gType: SinkingHook Size: ST36MF front #6/rear #8 Stable swimming posture, castability, and excellent bottom sensing ability. The TN series has ...
Regular price from $16.95
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Osprey Wire Harness Introducing the Osprey Wire Harness - the ultimate trophy angler's companion. Crafted with precision and built to withstand the challenge of the toughest predatory fish on t...
Regular price $17.99
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Length: 2.8"8 pieces per pack The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and uni...
Regular price $17.99
Sale price $17.99
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Length: 3.5"6 pieces per pack The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and uni...
Regular price $16.99
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The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud above th...