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Boxing Day 20%

785 products
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Introducing the Black Pete Inshore Super Jig series, designed for Slimy Mackerel and Yellowtail (Yakka), with UV-enhanced white fish skin and lumo-painted hooks for added attraction. Featuring stro...
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When conditions require a sinking stickbait, or you want to get your lure down deep fast, the Bravo is the perfect choice. This hearty lure will go where others can’t to get the job done.
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Exclusive to Hook'em, made in house to our customers requirements, including a Single 12/0 Circle with 200lb Stainless Steel Wire Rope trace.
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DESCRIPTION Colour: Red 13cm (5") Carbon steel construction Rust resistant Suitable for small and medium split rings Includes crimper and braid cutter
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The 6th Sense Divine Swimbait Jig Heads feature a custom painted and realistic, detailed head design with a 90 degree line tie black nickel Mustad Hook for optimal action and hook up ratio. Most i...
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
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Bent Minnow series strongly stimulates instinct of any kind of fish by a unique action which is created only by bent body. And it causes rush bite of selective bass by the action that transcends th...
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Introducing our latest dedicated genuine micro pitch jig, featuring a unique mixed blended foil design that maximises reflection. Our lure features a slow side to side rocking descending motio...
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Introducing our latest dedicated genuine micro pitch jig, featuring a unique mixed blended foil design that maximises reflection. Our lure features a slow side to side rocking descending motio...
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Shout Treble Hook 33 Straight Point Strength for the Toughest Battles. The Shout Treble Hook 33 is built for anglers targeting the ocean's hardest-fighting predators, like Tuna, Giant Trevally (GT)...
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The Talo is a long casting diving popper that produces some serious smoke! Bring it to life with a light pop and soft sweep for a long dense bubble trail and a tight wobbling swimming action thats ...
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Sinking Helper N, by Gan Craft Ideal for weight adjustment of swimbaits. Depending on the situation, it can be attached to the lower part of the swimbaits jaw and around the front eye, and you can ...
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Effectively an Inline Big Bait, this hook has been designed for use with big baits for catching big fish on offshore reefs. With a straight point it is also an effective trolling hook, featuring 4X...
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Tip Packs to make fixing tips a breeze. Comes complete with 3 tips and Fuji Glue. There are different packs to make selecting a pack to take on your trip easy. Comes in 2 colors, Frosted Sil-White ...
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The Black Pete Light Sleeves can be utilised in many different ways, but are great for wind on leaders and a must for deep dropping. Quantity: 10pcs per pack
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The Strobe Minnow - Ultimate Realism in a Versatile Minnow Bait  The Strobe Minnow delivers lifelike action and precision in a bait designed to adapt to any fishing scenario. With a finely craft...
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Juggle Head - Precision and Performance for Vertical Presentations Quantity: 3pcs per packHook Size: 1/0 The Juggle Head is designed for anglers seeking ultimate control and realism in vertical fis...
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Understanding the Benefits of an Octopus Hook Octopus Hook is the perfect choice for surfcasting or estuary fishing. Constructed from high carbon steel with a premium marine grade finish, it's desi...
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*Rigging not included (for display/instruction purposes only) The Bottle Rocket 195 is made from 100% recycled HDPE plastic and features a 2mm thick stainless steel thru-plate and uses tungsten ins...
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*Rigging not included (for display/instruction purposes only) Wayward Fishing’s first lure made from 100% recycled HDPE plastic, that started it all. The Bottle Rocket 155 (BR155) features a robust...
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STUMPJUMPER SIZE 3 The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lure...
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Reedy’s Mutu Circle Hooks Perfect for Whiting Japanese Steel 25 Per Pack.
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The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trol...
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A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action...
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A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action...
Regular price $136.99
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$136.99 $68.50
The NaCl WIGGLER, does what its name suggests and seductively wiggles to mimic a fleeing baitfish. The MIMESIS is a tail-down floating stickbait designed specifically to provide the slash, splash a...
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Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations throughout the body to activate the lateral line of predators. M...
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This large floating minnow is the sub-surface specialist, very easy to use and perfect for targeting big fish close to the surface when top water conditions aren’t ideal.
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Hook'em pre-made Shark Rigs - Double, made with stainless steel rigging hooks and coated stainless steel wire trace to suit. Available in 4 sizes. Quantity: 1 rig per pack.
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Hook'em Soft Oval Lumo Beads in red, available in 2 size options. Also available are Oval Lumo bead kits in mini and large sizes with assorted colors and sizes. 
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6pcs per packLength: 4.3" The Bait Breath Egg Tail shad has proven top be a winner on Bream, Bass, Whiting, Flathead, mulloway, barramundi and more. It is also used extensively in the fresh to mimi...
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Ocean’s Legacy Access Clip features Constructed with the highest grade Japanese stainless steel Highly polished black nickel coating with hardened finish High anti corrosion properties and breakin...