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Black Friday 2025

1116 products
Regular price $12.99
Sale price $12.99
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$12.99 $10.40
STUMPJUMPER SIZE 3 The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lure...
Regular price from $21.99
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$21.99 From $17.60
The versatile spring-loaded rod holder from Sea Dog can be mounted both horizontally or vertically to maximise storage options. The cushioned and spring-loaded rests ensure a secure and protective ...
Regular price $49.99
Sale price $49.99
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$49.99 $40.00
The Seadog horizontal rod racks are made with super tough polyethylene material and are also proudly made in Australia. Securely store any rod type with the reel still on. This rack maximizes the c...
Regular price $59.99
Sale price $59.99
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$59.99 $48.00
The Seadog vertical rod racks are made with super tough polyethylene material and are also proudly made in Australia. The Verical Rod Rak is designed in Australia and is moulded from high impact pl...
Regular price from $29.99
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$29.99 From $24.00
The Ultimate Tuff ‘Tainer is as its name states… ULTIMATE. Not only is this versatile box WATERPROOF but it’s also RUSTPROOF with the addition of Flambeau’s Zerust, Sporting a watertight O-Ring sea...
Regular price $44.99
Sale price $44.99
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$44.99 $36.00
The Bomber lures team have created the perfect lure pack in certain sizes to help you target your species with confidence. Bomber Pack 7: 3 x 15A XMKHD lures Bomber pack 8 : 2 x 14A & 1 x 24A l...
Regular price $199.99
Sale price $199.99
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$199.99 $160.00
BRAVE Rods Australia are an Australian Family Owned and Operated Fishing Rod Business based on the Bellarine Peninsula, Victoria, Australia. Their entire range of rods go through a strict quality c...
Regular price $16.99
Sale price $16.99
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$16.99 $13.60
When people talk about the mighty “Gold Bomber” this is the size that they are referring to. The 119mm 15A HD Bomber has been  designed super tough to Aussie conditions and to withstand the rigors ...
Regular price $199.99
Sale price $199.99
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$199.99 $160.00
BRAVE Rods Australia are an Australian Family Owned and Operated Fishing Rod Business based on the Bellarine Peninsula, Victoria, Australia. Their entire range of rods go through a strict quality c...
Regular price $16.99
Sale price $16.99
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$16.99 $13.60
Australia’s No.1 Barra lure! Used for casting and trolling in all situations, the Classic 120 Barra has an unmatched tournament-winning heritage and is the first choice of all serious Barramundi an...
Regular price $19.99
Sale price $19.99
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$19.99 $16.00
SQUID JIG METALLength: 6" (152mm) & 8" (203mm)Quantity: 5pcs per packInclude: Glow Bead on Shaft
Regular price $6.99
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$6.99 $5.60
Colours: AssortedQuantity: 4pcs per pack The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you in...
Regular price $48.99
Sale price $48.99
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$48.99 $39.20
Product Information The Cush-It Elite Bass Rod Float is perfect for a variety of applications, and they especially shine when throwing big swimbaits, and ripping big spoons off ledges. Cush-It is ...
Regular price $78.99
Sale price $78.99
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$78.99 $63.20
Product Information Cush-it Big Game rod cushion protects anglers from brute force when fighting big gamefish and is great alternative to fighting belts. Cush-It is the only lightweight, durable f...
Regular price $38.99
Sale price $38.99
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$38.99 $31.20
The Seadog berley baskets are made with super tough polyethylene material and are also proudly made in Australia. BERELY BASKET The ‘Seadog’ berley basket is very functional and easy to use. The ba...
60% Off
Regular price $19.99
Sale price $19.99
Regular price $49.99
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$49.99 $16.00
Comfortable and secure dog jackets. Buoyant vest, comfortable and lightweight. Suitable for your dog to wear in and out of the water. 3 adjustment points to keep the dog snug & secure. Handle ...
Regular price $7.99
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$7.99 $6.40
Tasmanian (Tassie) Devil lures are a unique Australian product designed for trolling, casting or jigging in fresh and saltwater. The lure action is due to the revolutionary winged technology that c...
Regular price $7.99
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$7.99 $6.40
Wigston’s Lures have developed the new lead-free Tasmanian (Tassie) Devil lure to satisfy the demands of various countries and waterways around the world that have prohibited lead-based lures. From...
Regular price $7.49
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$7.49 $6.00
The NEW Tasmanian (Tassie) Devil Live Skin range of lures takes the colours and designs of this iconic lure to a new level. With state-of-the-art film, the team are able to replicate actual fish pa...
Regular price $8.99
Sale price $8.99
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$8.99 $7.20
Tasmanian (Tassie) Devil lures are a unique Australian product designed for trolling, casting or jigging in fresh and saltwater. The lure action is due to the revolutionary winged technology that c...
Regular price $12.99
Sale price $12.99
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Unit price
per 
$12.99 $10.40
STUMPJUMPER SIZE 3.5 FINESSE The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alte...
Regular price $16.99
Sale price $16.99
Regular price $9.00
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$16.99 $13.60
Construction: Crafted from durable 400lb nylon-coated 1.9mm stainless steel cable, 3 meters in length. Built tough while keeping costs down. Hook: Fitted with a forged stainless steel circle hook, ...
Regular price $12.99
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$12.99 $10.40
Construction: Built from 650lb monofilament leader for maximum abrasion resistance and strength. Made to handle serious drag and the power of large game species. Hardware:• Pre-rigged with barrel s...
Regular price $199.00
Sale price $199.00
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$199.00 $159.20
Unleash the commanding prowess of the Atomic Arrowz 60X, a specialized spin rod within the Arrowz Offshore Series. Designed for offshore bait dropping, this compact powerhouse is meticulously craf...
Regular price $199.00
Sale price $199.00
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$199.00 $159.20
For avid anglers looking to assert their prowess in the squid-rich waters, the Atomic Arrowz Egi Spin AAE-83ML emerges as an exceptional 8-foot 3-inch rod, finely tuned for jigs sized between 2.5 ...
Regular price $9.99
Sale price $9.99
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$9.99 $8.00
High strength three-way or "branch" swivel for rigs like paternoster or dropper setups. These swivels are designed for heavy-duty saltwater fishing - ideal for targeting species like tuna, kingfish...
Regular price $144.99
Sale price $144.99
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$144.99 $116.00
Take Your Land-Based Shark Fishing to the Next Level! GameOver's heavy-duty, fully aluminum, TIG-welded "Shark Spike" rod holders are built for serious anglers. With a total length of 1.78m, these ...
Regular price $64.99
Sale price $64.99
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$64.99 $52.00
Premium Tail Rope with 316 Stainless Steel Clip Engineered for serious anglers, this premium tail rope is built for strength, safety, and control when handling large fish. Featuring a marine-grade ...
Regular price from $21.99
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$21.99 From $17.60
Ultra Strong MH Nylon High Abrasion Resistance High Transparency
Regular price $49.99
Sale price $49.99
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$49.99 $40.00
Rig Mate Pre-Tied Loop Spools make quick, tidy paternoster rigs a breeze—just cut to length, clip a sinker on the bottom loop and loop-to-loop your hooks. Each spool features clean, strong loop k...
Regular price $49.99
Sale price $49.99
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$49.99 $40.00
Rig Mate Pre-Tied Loop Spools make quick, tidy paternoster rigs a breeze—just cut to length, clip a sinker on the bottom loop and loop-to-loop your hooks. Each spool features clean, strong loop k...
Regular price $49.99
Sale price $49.99
Regular price
Unit price
per 
$49.99 $40.00
Rig Mate Pre-Tied Loop Spools make quick, tidy paternoster rigs a breeze—just cut to length, clip a sinker on the bottom loop and loop-to-loop your hooks. Each spool features clean, strong loop k...