Free Shipping on AU Orders $100+ | 10% Off First Purchase

USA Shipping Available. Tariffs, taxes and duties included in pricing.

Collection:

Products

1269 products
Regular price $64.99
Sale price $64.99
Regular price
Unit price
per 
Don’t be fooled by its size, this fearless little stickbait was designed for heavy fishing first and foremost. Whether its casting at schools of large pelagics feeding on bait fish from a distance ...
Regular price $119.99
Sale price $119.99
Regular price
Unit price
per 
The Talo is a long casting diving popper that produces some serious smoke! Bring it to life with a light pop and soft sweep for a long dense bubble trail and a tight wobbling swimming action thats ...
Regular price $119.99
Sale price $119.99
Regular price
Unit price
per 
Type | Surface PopperSize | 180mmWeight | 100g±Colour | Necro The Tyrant is a long casting surface popper with huge impact relative to its size and weight. With an asymmetrical design and low cen...
Regular price $129.99
Sale price $129.99
Regular price
Unit price
per 
The erratic slashing action of this long casting rear weighted floating stickbait has proved absolutely irresistible to big predators. A large finesse lure originally designed for XL GT, the Vader ...
Regular price $139.99
Sale price $139.99
Regular price
Unit price
per 
The erratic slashing action of this long casting rear weighted floating stickbait has proved absolutely irresistible to big predators. A large finesse lure originally designed for XL GT, the Vader ...
Regular price $159.99
Sale price $159.99
Regular price
Unit price
per 
Type: Bubble Pencil SlimLength: 210mmWeight: 85g Handcrafted by Massimo Lures, the Bubble Pencil floating lure is designed to hold in the roughest of conditions and from height (suitable for both b...
Regular price from $139.99
Sale price from $139.99
Regular price
Unit price
per 
Type: Diving Popper SlimLength: 170mmWeight: 70g Handcrafted by Massimo Lures to hold in the roughest of conditions and from height (compatible to both boat and land based fishing). At rest the lur...
Regular price from $169.99
Sale price from $169.99
Regular price
Unit price
per 
Type: Diving Popper SlimLength: 210mmWeight: 110g Handcrafted by Massimo Lures to hold in the roughest of conditions and from height (compatible to both boat and land based fishing). At rest the lu...
Regular price $139.99
Sale price $139.99
Regular price
Unit price
per 
Type: Quick Dive SlimLength: 180mmWeight: 78g Handcrafted by Massimo Lures.At rest the lure floats head up and tail down, and the lure responds input from the angler to control its side to side sur...
Regular price $159.99
Sale price $159.99
Regular price
Unit price
per 
Type: Quick Dive SlimLength: 220mmWeight: 95g Handcrafted by Massimo Lures.At rest the lure floats head up and tail down, and the lure responds input from the angler to control its side to side sur...
Regular price $174.99
Sale price $174.99
Regular price
Unit price
per 
Type: Quick Dive SlimLength: 240mmWeight: 130g Handcrafted by Massimo Lures.At rest the lure floats head up and tail down, and the lure responds input from the angler to control its side to side su...
Regular price $219.99
Sale price $219.99
Regular price
Unit price
per 
Maxel aluminum light gimbal belt , designed for heavy jigging and casting game . - Aluminum rod holder in dome-shaped to further increase the stability of the rod end, the deeper holder prevents th...
Regular price $920.00
Sale price $920.00
Regular price
Unit price
per 
Colour: Matt Black Edition (Limited)Handed: Right HandBearings: 13 + 2Gear Ratio: 6.2:1Line Capacity: PE3/300mStrike Drag: 10kgFull Drag: 13kgLine Retrieve Per Crank: 92cmReel Weight: 480gHandle To...
Regular price $995.00
Sale price $995.00
Regular price
Unit price
per 
Colour: Matt Black Edition (Limited)Handed: Right HandBearings: 13 + 2Gear Ratio: 6.2:1Line Capacity: PE3/3400mStrike Drag: 14kgFull Drag: 13kgLine Retrieve Per Crank: 107cmReel Weight: 545gHandle ...
Regular price $199.99
Sale price $199.99
Regular price
Unit price
per 
Back Support Harness The back support harness covers a large area of the lower back and waist, which gives you more leverage to fight.It also supports and protects these areas, which helps you avoi...
Regular price $870.00
Sale price $870.00
Regular price
Unit price
per 
Colour: Black/Light Gray Handed: Right HandBearings: 9 + 2Gear Ratio: 5.0:1Line Capacity: PE3/400mFull Drag: 11kgLine Retrieve Per Crank: 85cmReel Weight: 493gHandle Total Length: 108.5mm Maxel mak...
Regular price $620.00
Sale price $620.00
Regular price
Unit price
per 
Colour: Silver/Light Gray Handed: Right HandBearings: 7 + 1Gear Ratio: 5:1Line Capacity: 30lb/440ydsFull Drag: 28lbLine Retrieve Per Crank: 76cmReel Weight: 360gHandle Total Length: 9.5cm Maxel Hyb...
Regular price $139.99
Sale price $139.99
Regular price
Unit price
per 
Aluminum Fighting Belt Apparently simple in appearance, but useful and practical for game fishing Gimbal part in #6061 aluminum material Fixing elements in #303 Stainless Steel EVA foam pad for bo...
Regular price $250.00
Sale price $250.00
Regular price
Unit price
per 
NEW FOR 2025! Maxel Moonsilk PE is an 8-strand braid made from 100% Japanese UHMWPE fibres, offering smooth casting, high strength, and minimal stretch. Featuring a 5-colour rotation every 10 metre...
Regular price $65.00
Sale price $65.00
Regular price
Unit price
per 
NEW FOR 2025! Maxel Moonsilk PE is an 8-strand braid made from 100% Japanese UHMWPE fibres, offering smooth casting, high strength, and minimal stretch. Featuring a 5-colour rotation every 10 metre...
Regular price $1,099.00
Sale price $1,099.00
Regular price
Unit price
per 
Model: OCT3050CS-FPower: HLength: 5'8"Sections: 2pcRod Colour: Black / PurpleLine Weight (Lbs): 30-50Guides: Fuji Spiral 7+TipDecoration: AbaloneForegrip Style: LeatherButt: Carbon Straight Butt Th...
Regular price $1,199.00
Sale price $1,199.00
Regular price
Unit price
per 
Model: OCT5080CB-FPower: XHLength: 5'10"Sections: 2pcRod Colour: Black / PinkLine Weight (Lbs): 50-80Guides: Fuji Spiral 7+TipDecoration: AbaloneForegrip Style: LeatherButt: Carbon Bent Butt The Oc...
Regular price $1,149.00
Sale price $1,149.00
Regular price
Unit price
per 
Model: OCT5080CS-FPower: XHLength: 5'10"Sections: 2pcRod Colour: Black / PinkLine Weight (Lbs): 50-80Guides: Fuji Spiral 7+TipDecoration: AbaloneForegrip Style: LeatherButt: Carbon Straight Butt Th...
Regular price $999.00
Sale price $999.00
Regular price
Unit price
per 
MAXEL OCEANIC SERIES - TWO SPEED TROLLING REELS Well known around the world for precision engineering, top quality materials and high performance designs, MAXEL is introducing the new family of OCE...
Regular price $1,150.00
Sale price $1,150.00
Regular price
Unit price
per 
MAXEL OCEANIC SERIES - TWO SPEED TROLLING REELS Well known around the world for precision engineering, top quality materials and high performance designs, MAXEL is introducing the new family of OCE...
Regular price $110.00
Sale price $110.00
Regular price
Unit price
per 
If you're serious about catch and release for big fish, a pair of fish grips are a must. The unique design of the Fish Grip allows ease of use and the safe handling and quick release of fish.The fi...
Regular price $1,240.00
Sale price $1,240.00
Regular price
Unit price
per 
Developed as an ultra-deep-water option for slow pitch anglers, the Maxel Rage Pro reels push the limits of design and craftsmanship to achieve new feats and dominate the water column. The main dif...
Sold Out
Regular price $1,310.00
Sale price $1,310.00
Regular price
Unit price
per 
Developed as an ultra-deep-water option for slow pitch anglers, the Maxel Rage Pro reels push the limits of design and craftsmanship to achieve new feats and dominate the water column. The main dif...
Regular price $1,380.00
Sale price $1,380.00
Regular price
Unit price
per 
Developed as an ultra-deep-water option for slow pitch anglers, the Maxel Rage Pro reels push the limits of design and craftsmanship to achieve new feats and dominate the water column. The main dif...
Regular price $1,070.00
Sale price $1,070.00
Regular price
Unit price
per 
Colour: Black/Light Gray Handed: Right HandBearings: 9 + 2Gear Ratio: 5.8:1Line Capacity: PE3/400mFull Drag: 14kgLine Retrieve Per Crank: 103cmReel Weight: 465gHandle Total Length: 118.5mm Super na...
Regular price $440.00
Sale price $440.00
Regular price
Unit price
per 
Teaser Reel Teaser reels allow remote placement or repositioning of teaser lures without disturbing the active lure pattern.  Teasers can be relocated, retrieved and switched with no need to change...
Sold Out
Regular price $930.00
Sale price $930.00
Regular price
Unit price
per 
Transformer Jigging Reels (also compatible with trolling). The best Lever Drag and Star Drag fishing reels available on market. Fast, smooth and silent, the Maxel Transformer High-Speed Jigging Ree...